Marketing
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Husky Energy
"Take a Second Look "


"Take a Second Look" is an comprehensive safety video for employees who work in pipelining or at an associated factilities. The approach was to find an actor to represent an employee and to tell part of the story from their perspective. This is a far more effective method of communicating what can be perceived as a "boring" message in a more compelling manner.




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Petro-Canada
"Due Diligence"


"Due Diligence" is an extensive, modular program that is used in training sessions for employees who work in service stations. Shot across the country, it features a well-know Western Canadian actor for the English version and a equally well known Quebec actor for the lead in the French version. They fill the role of a service station manager learning what goes on beneath the tarmac and why it is critical to undergo careful recording of daily tank "dips". Each version is well over an hour in length, comprised of several modules. We wrote and produced the program.



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Petro-Canada
"Safety at the Drill Site "


We have written and produced more safety programs that we can remember - no kidding! This program features Jackson Davies (Policeman John of the long running series, "The Beatchcombers") as Fred, a retired drill hand. During 9 interactive modules produced as a DVD, you get to learn his story and the most important things to watch out for on virtually any drilling rig. Interactive questions at the end of each module help to test the viewer's knowledge.



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Petro Canada
Petro-Canada
"Inventory and Category Management"


A series of three video programs totaling about 1.5 hours in length was developed for Petro-Canada to train station managers. These programs were part of a move to put more business responsibility into the hands of station managers. We were responsible for writing all three scripts, shooting all the footage and editing to final. We also developed these three video programs in French, for a Quebec audience.



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Petro Canada
The SHARE Group
"Northern Exposure"


Work on the development of the Mackenzie Valley Pipeline will require a huge influx of workers into the Mackenzie Delta. This program was developed to communicate to prospective workers the challenges of working in such a harsh environment while at the same time introducing the concerns around the damage humans can have on such a pristine habitat.



Petro Canada
Shell Canada
"Nightshift"


A somewhat dated program now (shot on film in the early 80s), this program was groundbreaking in that it tried to accurately portray a "day in the life" of a sour gas plant worker. The program was responsible for helping reduce the number of "bad hires" (those who found that after training, they didn't really like the work or the schedule), thereby reducing labour costs substantially.



 
William M. Mercer

For William Mercer, we have developed a series of generic videos for employees on financial planning. These programs have been developed in such a manner that they can be inexpensively rebranded by client companies.


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